viernes, 1 de junio de 2018

#Datacalypsis : the end of a decade

2007. Everything around your personal data is under control as it is for the rest of the Europeans. For more than a decade has been in place a Directive that protects your privacy and your personal data. A few months ago you has started to use from time to time a new kind  of services provided by some small innovative companies, Google and its new email service, a platforms for sharing videos called YouTube and a web that you are not sure what is its purpose yet called Facebook. Not too much people use this incredible services yet and you pass the voice to everyone about them.

2018. News rules for the protection of your data has entered into force. You hope this would allow you to take again control of your personal data. You feel that those big platforms you use everyday has gone too far in taking advantage from the data they collect about you. But you can not stop using it without taking a big change in your life  that you are not willing to take.

More that a decade separate the two scenarios above. Everybody now knows that last week the privacy rules has changed because their e-mail boxes has been completely flooded with notices of the change from the hundred of online services yoy have used at least once. It has been a bad start for the new data protection regulation. On one hand, people do not like to be bothered with the changes in laws. On the other hand, they have started to notice that few things have changed. The notifications are still linked to long therms of service as obscure as before and even some of them try to take advantage of the notification to obtain more data.

Nevertheless, the theory is that everything has changed and that companies are now more accountable for what they do with your personal data. According to the new rules anyone can request detailed information about the handling of their data from the companies. Online companies are scared about the seismic it could caused thousand and millions of users withholding consent for certain uses of data, requesting access to their personal information from data brokers, or deleting their information from sites altogether. But the reality has been different and only the usual mavericks has filed complaints to the usual suspects.

However, the fear is running free among companies. The first day the new data protection rules entered into force some services started to be unavailable for Europeans. The many times announced balkanisation of the Internet looks to has started. Furthermore, there is a panic of which is going to be the effect on European AI development and the offer of AI services for Europeans. Therefore, a decade after the begin of the digital revolution an scenario of disminution of the offer of digital services instead of a landscape of expanding availability of them is opening.

And we have seen nothing yet. In the middle of the frenzy few people is noticing that another big change regarding privacy and personal data is on the brink of happening. On March 2019, Brexit will be a reality and a new group of those services we used daily will be provided from a country with a different data protection legal framework. The European Commission has already published a notice to stakeholders about the preparations that needed to be done.

The explotation of personal data has been the lever of digital revolution. Therefore, a decade since the introdution of the services provided by the SIlicon Valley companies, the changes on the rules of privacy and data protection introduced by GDPR is opening a new scenario of unpredictable changes, both for EU and worldwide. As our lives are  pending on those services, it is for sure that things will not be the same after May 25th.

1 comentario:

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