miércoles, 21 de junio de 2017

The end of romance

There was a era when everybody loves the GAFA (Google. Amazon, Facebook, Apple) and their descendants (as Uber, AirBnB, ...). Citizens appreciated then the services provided by the so-called digital platforms, it convenience, innovation and price. Governments didn´t paid them too much attention from the regulatory perspective as they were minor players in the economy, and also they liked to establish alliances and joint initiatives with them to obtain a seal of modernity.

But suddenly, it looks that the global romance between human beings and digital platforms has ended. To begin with, think-tanks that previously worked as the resounding camera of GAFAs speech about low-prices and high-quality services, are begining to write about their danger for competitive markets. Nobody would have imagined someone making such a bold proposal as the creation of global competition authority "to enforce competition law against companies engaging in cross-border business practices that restrict competition"  in the digital economy.

On the legislative activity, new rules are closer to be approved in Europe forcing social networks to curb the publication of inappropriate content on social networks. Even the past allies within the European Union are calling for these stronger rules in this area. Furthermore, it looks that the review of net neutrality in the US will  produce a new legal framework harming for its business models

Things are not better on competition regulatory field. Past investigations are being reviewed with a new perspective and fines are imposed for abusing its overwhelming position and knowledge of market. Furthermore, the interpretation of internet laws are begining to break the tabu of "platforms=mere conduit" and they are beging to be seen as sectorial companies instead of internet companies.

We are entering a new era. The GAFAs have disrupted markets and sectors and now a disruption wave of norms and regulations are beginning to menace with the disruption of the framework conditions that have served for their growth. But the real danger is perhaps on the making: the technology that will disrupt a world based on digital intermediaries, blockchain. There´s not loved that last forever.


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palyginti kainas