martes, 30 de agosto de 2016

Augmented reality: selling thin air

Draft material for the post "Pikachu, guardian del mundo hibrido" (Spanish), 

The fever goes on. This last summer we have seen in many corners in every street unexpected crowds, with each person of the group focused in the screen of his smartphone. The first augmented reality game for the great public arrived out of the blue, not even the Simpson predicted PokemonGo in spite of the rumours

PokemonGo is showing how augmented reality opens venues for new business opportunities. We are seeing nothing more than proofs of concept, but a hint  of the future to come. For instance, there is a clear link of the case of someone that becomes a full-time PokemonGo hunter and the appearance in eBay of PokemonGo accounts for sale. Your profile as a PokemonGo hunter is becoming an status symbol and, therefore, valuable. Augmented reality bring us the possibility of creating consumer items from thin air and a new class of manufacturers of virtuality.

Enabling the manufacturing of virtuality within augmented reality poses also new challenges regarding several rights connected with the usage of physical spaces that are used as scenarios. On one hand, we should remember the controversial debate around the freedom of panorama. Could be the the usage of an art work in a physical scenario considered a violation of copyright?. On the other hand, personal data protection frameworks also impose obligations of signalling the passers-by a possible capture of its image. Finally, it is not obvious that the usage  of the interior of buildings as scenarios of augmented reality games could be done without the consent of the owner. Whatever the final way to deal with these concerns, are enabling another new possible source of incomes for the owners of property or even taxes as a kind of "rights of pass" in the virtual world. 

Last but not least, an old business of the digital world that is leaping ahead with the augmented reality games: the virtual game coins in apps. Probably, this kind of item was the first type of virtual item that has been sold. But the revenues in augmented reality games are the triple than in legacy apps (3$bn a year in PokemonGo vs 1$bn a year in CandyCrush). Would in the future even virtual game coins from augmented reality games being accepted in the real world?

New products from nothing. Welcome to the era of selling thin air.






domingo, 14 de agosto de 2016

"La cocina de la escritura" - Daniel Cassany

La cocina de la escrituraLa cocina de la escritura by Daniel Cassany
My rating: 5 of 5 stars

Nuestra vida se desarrolla entre juegos con la palabra escrita. A veces, nos lanzamos con frenesí sobre las cuartillas; otras, nos escondemos de los útiles de escritura amilanados por la tarea. Cuanto más consciente hayas sido de haber vivido alguna vez en ambos escenarios, más disfrutarás de este libro.

Aprender a escribir no lo hacemos en la escuela; como mucho, nos preparan para emborronar páginas dentro de unos mínimos de corrección gramatical. Lejos queda que nos ilustren sobre el objetivo real de la escritura: comunicar mediante un texto. Sólo libros como "La cocina de la escritura" nos enseñan las rutinas y fórmulas de una escritura eficaz.

Las páginas del libro nos conducen por las sendas metodológicas y los caminos del correcto diseño de un texto. Las técnicas de maduración de ideas y planificación de un pasaje escrito, las longitudes adecuadas de frases y párrafos, la selección de marcadores de texto, el filtrado crítico de las palabras elegidas, el auto maquetado de nuestras páginas ... Podemos encontrar referencias teóricas y prácticas del buen y mal uso de los utensilios que han de colgar alrededor de nuestros particulares fogones de escritores, sean de uso profesional o en tiempo libre.

El autor repite frecuentemente que "Escribir es reescribir". Aprender a escribir, cómo el texto perfecto, nunca se alcanza. Lee el libro si escribes, y si escribes lo volverás a leer una y mil veces.

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lunes, 8 de agosto de 2016

"The power of habit" - Charles Duhigg

The Power of Habit: Why We Do What We Do in Life and BusinessThe Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg
My rating: 3 of 5 stars

Many times, we ask ourselves for the reason of our acts and behaviours, particularly those we repeat frequently or those we would like to stop doing. This book helps us on the quest for answers. It starts by building up a framework to explain how the habits work and accross its pages gives us clues for changing them (If we like).

Habits aré the answer to an stimulus or a cue. When the cue is part of our daily life, the need to react will not dissapear whatever the efforts we will do. It is easier to change the reaction. And the reaction is the path towards a compensation. We need to study seriously the 3-chain model described above (cue-reaction-compensation) to change a habit.

But the book also gives us another valuable lessons. Firstly, that habits exist not only in individuals, companies and communities have also their routines. Secondly, the influence on the individuals' reactions of the behaviour of their closer relationship environment. Last but not least, how the stronger incentive to change our habits is ourselves, willpower is the main driver for change our routines.

To sum up, you are the main responsible of your behaviour. The assumption of this responsibility  is the rational path to success. You only need to develop the right habits.

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