miércoles, 3 de septiembre de 2014

#Digital disruption in the arts

The question is not if the sector you are working on is going to be disrupted by digital technologies, the question is when this disruption is going to happen in a massive manner. One sector where few debate about digital disruption is happening is the creativity arts, besides of course the well known debate about the intellectual property and non-legal downloadings. But digital disruptions on creativity goes beyond this point.

To begin with, dematerialisation of art is bound to happen. Neither I have found statistics about the number of painters and sculptors nor about the production of paintings and other physical art items, but I am pretty sure this figures would show the decrease of physical arts. It is already happen with books, so there is no reason for not being happening in painting and sculpture. This will imply the blur of the barriers between original pieces and its copies, and a portability of exhibitions beyond the current physical limits. 2-D and 3-D pieces of art would be available in more than one point of the world at the same time. 

Although some artists have experimented with the concept of co-creation and collaborative creation, the physical limits of arts established limits to these experiences. Dematerialisation will also brings the disapperance of these limits. As a consequence, technology will pave the way to prosumers in the field of the arts in the same manner it has paved the way to web prosumers. It is easy to see that art will stop to be a one-way direction process forever. At least, the public will demand some degree of personalisation and take part in the personalisation process as part of the user experience. It is not difficult to foresee the tools that would be avalaible for the personalisation of the art user experience if we poay attention to what is happening in other mainly physical experiences (as shopping).

Dematerialisation of arts should not mean the disappearance of physical art exhibitions. This is obviously impossible due to the immense legacy of art physical objects. Nevertheless, this could be the ideal field for the experimentation with transmedia. The blend of physical and digital elements around an art event could bring a new dimension to art. This is already happening. The major exhibitions are currently combined web sites and apps with traditional paper catalogues. Pure transmedia digital events mixing apps, webs and games with 2-D and 3-D digital art objects will be the main trend in the art field.

Digital disruption is still to arrive to the arts. Maybe sometimes we think that is the front line of the digital revolution, but the years to come will show us how wrong this appreciation is.

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